Musicians: do you know what your website needs? Are you aware of the different items you should be incorporating?
The following hand-drawn, digitally-painted infographic shows you exactly what components you need to be thinking about as you develop your home on the web. They are:
- Your music: you need to be able to show your visitors what you sound like. Whether you use samples or full-length tracks is up to you.
- High quality photography: don’t cut corners with your pictures. You need some great shots, especially for your home page as well as your bio page.
- A bio: you need to introduce your band to the world with your band bio. You need a well-written account that covers the five Ws; who, what, when, where, why.
- An opt-in form: for collecting email addresses. It is absolutely critical to be building your mailing list as a musician.
- Tour/show dates: so your fans know when you will be performing next! Show dates can also help with your overall credibility when media people and venue owners come to check out your website.
- A blog: a place to update your fans and chronicle your journey. You can even write articles from time to time if you enjoy writing.
In addition to that, there are three good-to-haves:
- Video: video is a powerful promotional tool that enables you to show the world who you are, what you look like, and what you sound like.
- Store: if all you have is one EP or album, you may not need a store yet, but as you expand your merch offerings, you should definitely be looking at setting up your own online store.
- EPK: your electronic press kit.
Thanks for visiting, and don’t forget to share this “infographic” with your friends!
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