Hey all! Normally, I would be publishing a brand new article for you here on a Wednesday. Instead, I’m giving you a bit of an update, and here’s why.
I know I just got finished doing this, but I’ve decided to change my publishing schedule yet again. I will continue to publish the weekly podcast episodes, but I’m planning on writing fewer blog posts for a while. There are several reasons why.
Reason #1 – I’m going to be spending more time in research
In my efforts to bring you the best content possible, I’ve realized the need to spend more time researching and thinking.
If I just keep publishing without planning, I’m essentially taking stabs in the dark as to what you want to read. I have to rethink my approach if I want different results, and I do want different results.
When it comes right down to it, this mostly has to do with a lot of boring, technical details that you don’t need to know about. But just to give you an idea, it includes developing a social media strategy, having an outreach plan for industry influencers, creating a distribution and marketing plan for individual podcast episodes, and so on.
Reason #2 – I’m going to be publishing elsewhere more often
As bloggers, podcasters, musicians and entrepreneurs, we’re all trying to grow our audience. Despite some of the cynicism and propaganda that exists out there, one of the best ways to get noticed online still appears to be guest blogging.
If I publish offsite more often, I believe I can get more attention for my work, and bring more value to audiences that are hungry for useful, actionable advice.
You can see that I’ve been contributing a lot to Music Industry How To as of late (you can find links to all of my articles on the about page). This is primarily because blog owner Shaun Letang enlisted my help, but the general sentiment remains the same.
Reason #3 – I’m going to be promoting my eBook
This is a biggie. I submitted the final edits to the distributor, and all that’s left to do now is to approve the proof they sent me for the electronic formatting of the eBook. This has to be done so that the book works and looks right across multiple platforms like Kindle and Kobo.
In short, my book could be out in the marketplace any day now, and I need to be strategic in how I go about promoting it. I need to free up some time to market the book, so publishing blog posts is a lower priority on the totem pole of my ongoing efforts.
Reason #4 – summer has arrived
Yes, a lot of people are still in the process of winding down, but in effect, summer is here. Many schools and businesses slow down and even shut down during this season, and people tend to be a lot harder to pin down.
This is an excellent time for me to rethink my strategy, and return even better in the fall. This isn’t necessarily a time to slow down, but I do believe it’s a good time to put more time and energy towards directed thinking and planning.
First and foremost, I want to honor you, the reader, so don’t think you don’t have any sway in this matter. If you’d like to see me continue to publish two posts per week during the summer, I will somehow crowbar it into my schedule.
Also note that I’m not going to be stepping away from publishing blog articles altogether. You will still see some updates from me in the months to come. However, it might be one post per month as opposed to two posts per week.
What do you think? Let your thoughts be known in the comments section below!
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