At long last, we come to the tactics.
If we were talking about seduction, this would be the chapter on pickup lines, thus why everybody wants to know about them.
Have you ever noticed how you could say just about anything to someone of the opposite sex if you were in the right mindset?
Conversely, if you were lacking confidence, the wrong comment (and sometimes even the right comment) could go down like a lead balloon.
The connection between mindset, strategy and tactics is kind of like that. A lot of the tips here will help you drive traffic, but it will only have long term value if you’ve really taken the time to plan who your blog is for.
This is the longest chapter in this entire guide, so without further ado, here are numerous tactics you can use to increase traffic to your music blog.
26. Craft Amazing Headlines
Arguably, the most important part of your blog post is the headline. If you can stimulate interest in your title, you can reasonably expect to get more clicks.
Of course, you can’t just suck people in and expect your audience to grow in the long run. You have to deliver on the content side too, so make sure that you have a post that’s worthy of driving traffic to.
27. Distribute Your Content to Social Media
It’s cliché to say, but distributing your content to social channels can help you to get more eyeballs on it. In some ways, it actually ends up being a pretty good test for figuring out what your friends and followers like, because if they don’t engage with your posts, then either you’re alienating them, or you’re not producing content that they’re interested in.
Of course, don’t be too hard on yourself if your family or friends don’t care. They aren’t necessarily your target audience.
28. Submit Your Content to Social Bookmarking Sites
Sites like StumbleUpon, Reddit and Digg give you an opportunity to submit your content and draw attention to it. It doesn’t always pay off, but if you’re willing to interact with the respective communities and keep at it, you will definitely see some results from the activity.
Some sites require you to earn your keep, so be prepared to get involved in other discussions and be a part of the community.
29. Search Engine Optimize
You want to make this more of a set and forget type process as opposed to an ongoing, laborious, painstaking activity. Ranking in search is really hard anyway.
What you want to do is write long form content (a minimum of 400 words, but preferably 2,000 – 3,000 words), make sure that you are optimized for a keyword (i.e. include it in your title, in the body of your post, and preferably in a section header as well) and leave the rest to the search gods that be.
Bottom line; search doesn’t matter that much until you have a huge amount of content. Set, forget, and pursue other opportunities.
If you’re using WordPress, the WordPress SEO Plugin is a great tool for optimizing.
30. Build Your Email List
This one is a bit weird, because it’s kind of a chicken and the egg kind of situation. If you don’t have a following on your blog, you probably won’t get a lot of subscribers. If you don’t have a lot of subscribers, it won’t do anything to grow your blog.
However, if you are strategic about how you build your list, and you keep at it, it will pay off. In almost every instance, email subscribers are more engaged than social followers, so the effort is well worth it.
Don’t forget; you can always tell people about your blog. What a concept!
Consider coming up with a 30 second (or less) elevator pitch; not something you force into every conversation, but a compelling sounding description that fits into the natural flow of a dialogue.
This is something I learned from being in business for several years; get used to sharing, and always put the benefit of your project first.
32. Invest into Print Materials
Once you have a solid budget to invest into your blog, it’s time to consider acquiring print materials. They make you look professional.
Let’s face it; most of the world still thinks you sit in your pyjamas in your basement and eat nachos all day. Even if that is true, it doesn’t mean you can’t act professional.
Business cards, pamphlets, envelopes, letterheads and other items can amplify your brand and make you appear more legit.
33. Create Audio Updates
Bloggers have the opportunity to take the content they create and branch out into different mediums. There are times when this isn’t a good thing to do, such as when they don’t have the skills or the personal bandwidth to be able to handle it.
However, creating audio updates does give you another way to connect with your audience. It’s a more immediate way for people to get to know who you are. Moreover, they will tend to stay tuned in to you for longer than they would stick around to read a blog post.
You can use your audio content and publish a podcast on iTunes too, of course.
34. Create Videos
Google tends to prioritize YouTube content in search results, which means there is an opportunity to create video content that corresponds to your blog and gain more exposure for it.
Videos don’t need to be anything fancy. In fact, all you need to do is recap the key points from your blog posts to pique interest. Then, provide a link in the description leading back to your website.
You can do this for individual blog posts that you want to gain more attention for.
35. Repurpose Content
It’s great to produce original, quality content on a regular basis, but we can all feel a little uninspired at times. What you need is a backup plan; a default way of creating new content when you’re just not feeling like it.
Develop your ability to repurpose you existing content so you’re not constantly reinventing the wheel. You can take your list posts and expand on each point. You can turn your in-depth posts into list posts. You can revisit old topics. There are plenty of ways to repurpose.
36. Build Presentations
Blog posts can also be turned into PowerPoint style presentations. If you don’t have the PowerPoint software or something similar, you can use Google Drive for free to create Google Slides, which is essentially the same thing.
You can share these presentations on SlideShare, which can drive some traffic back to your blog. You can also use said presentations in videos.
37. Guest Blog
You have to be pretty strategic these days with how you approach guest blogging. You used to be able to submit low quality content for backlinks. That’s no longer working. You used to be able to get in front of new audiences and have them follow you. That’s not working as well as it used to.
What you want to do is show up frequently on one or two blogs so people have a chance to get to know you. Work towards building deep instead of wide.
38. Stir Up Controversy
If you have people-pleasing tendencies, this can be a tricky one. Basically, the idea is to polarize opinions. I’m sure you’ve seen plenty of content out there that does a good job of this.
I can’t even tell you the number of times I’ve seen headlines that are worded incorrectly, or make little to no sense. I’ve also seen lots of headlines that make preposterous statements or ask stupid questions.
The result? You click on them anyway. It’s human nature. Our curiosity always get the best of us.
39. Write and Publish Press Releases
It isn’t always fun to think about writing more when you’ve just finished working on an epic blog piece. However, if you’re willing to do it, there are many ways to promote your content utilizing the exact same skills.
You can use paid press release services if you want to, and generally you will get much better results than submitting them to free services, but keep in mind that the more exposure you want, the more it will likely cost you. Free services still work reasonably well.
Press release allow you to publicize noteworthy events and accomplishments in your career, and can help to get the attention of the media too.
Like press releases, there are both free and paid forms of advertising. Paid advertising would encompass items like online ads, newspaper/magazine/publication ads, TV ads, and so on.
It’s important to make sure you’re hitting the right targets with your ads, because they can be costly, and the return on investment can vary a lot. However, they can be quite effective when done right.
41. Use Classified Listings
Again, you should avoid blatant self-promotion on classified sites, but there are lots of creative ways to make people aware of your blog.
For example, if you do album reviews, you could ask musicians to contact you about reviewing their material on your blog. Utilize the platform well, and you should be able to increase your traffic.
42. Link Internally
When people click on specific headlines, it’s because they want to learn more about that topic. If you have similar posts on the same subject matter, you should consider curating a list for your readers and place them at the end of the post. This gives them something to do after reading your post.
You can also link internally throughout your entire blog post. Try experimenting with different approaches to see what keeps your visitors on your site for longer.
43. Host Webinars
Bloggers sometimes shy away from teaching others because they don’t think they’re expert enough. If you know more than the average person on any given topic, then you are an expert.
People like to learn new things. Why else would they spend so much time searching online? Why not try hosting a webinar, or even a Google+ Hangout where your readers can interact with you. If you have a compelling presentation, there’s no question you will see more traffic to your blog.
44. Comment on Other Blogs
Again, like guest blogging, the idea here is to build a deep connection rather than a wide one. Spreading yourself thin probably won’t get you the kind of results you’re looking for.
Leaving comments won’t necessarily send a lot of referral traffic to your blog. However, it is useful for participating in discussions and building relationships with blog owners. And if you can build relationships with influencers, rest assured there will be tremendous benefit.
45. Create a Compelling Email Signature
This is a strategy I have been using for a long time, and it’s a bit of a no-brainer. Every email you send out can be promoting your blog on your behalf.
Make a great looking signature that people can’t help but take notice of. Of course, don’t forget to include a link to your blog too.
46. Submit Your Blog to Search Engines
This may not have much of an impact on your traffic if search engines are already crawling your site, but you never know; it could be worthwhile.
I haven’t really cracked the code on driving search traffic to my blog yet, but being proactive and submitting your site does seem to help.
47. Build Links
Links are one of the primary barometers search engines use to determine how your blog should be ranked. The more quality links pointing back to your site, the better off you will be (conversely, bad links can hurt you).
The question is, how do you build links? Guest blogging and commenting isn’t really that great for link building anymore. The answer is relationship. If other blog owners know, like and trust you, they will be more likely to send some link love your way.
48. Make a Mobile App
If you have the budget for it, building a mobile app can be an effective way to drive more traffic to your site.
Mobile usage is only expected to increase in the years to come, so having a responsive website is a must, and having an app is even better.
49. Set Up an Affiliate Program
Most bloggers come to a point where they begin to think about monetization. Ads, affiliate promotions, products and services are some of the more common ways of earning money with a blog today.
If you have your own affiliate program, you can get others to promote your product on your behalf. They have an incentive to do this, because when they get a sale, they see commissions on it.
I have heard of bloggers who gave away 100% of the earnings to their affiliates. It might be a strategy worth experimenting with.
50. Get on the Radio
There are still lots of people who listen to radio, so getting on the radio could help you to spread the word about your blog.
Be creative. Obviously, you can probably pay for an ad, but this could be a significant financial risk. A better option might be to find a show that touches on the kinds of things you often talk about, and see if you can be interviewed on it.
Another unconventional approach might be to pitch your own radio show so you have your own platform from which to promote whatever you want.
51. Make Banner Ads
Create banner ads for your site with the most popular dimensions. You could have a page on your site where your visitors can go to copy-and-paste the code and share the banners on their own blogs or websites.
Or, you can exchange banners with your blogging allies. Post their banner on your site, and have them post your banner on their site in return.
52. Create Infographics
Infographics are a bit cliché, and aren’t necessarily going to be appreciated by everybody. But the thing about them is that they are insanely shareable.
People like to pin them to their Pinterest boards. They like to share them on their own blogs (it would be a good idea to provide them with copy-and-paste code). If you can create a great-looking, informative infographic, people are going to want to share it, which is going to drive more traffic to your blog.
53. Develop Desktop Wallpapers
This is kind of an old school trick, but still a good one. You can have a downloads page on your site where you offer multiple desktop wallpapers for your readers to download. Naturally, you would include your website information on there too.
If they’re not cool, no one’s going to download them, but if you have great-looking wallpapers, they might even be downloaded by people scanning through Google Image Search or the like. Whether or not they visit your site afterwards is a gamble, but it can help you grow your brand.
54. Include Social Sharing Buttons on Your Posts
This is pretty obvious. If you don’t have social sharing icons on your blog posts already, you may want to find a plugin or a tool that does this.
I tend to copy and paste URLs more often than I use social icons myself, but the convenience can’t be denied. For the average reader, it’s the perfect way to share.
55. Build a Sister Blog
This is a tactic for advanced users. If you have spare time and determination, and you can see yourself creating content for two separate blogs, then this could be a strategy worth trying.
It’s a lot like having a blogging partner in the sense that you have ample opportunity to cross-promote between the two sites. Alternatively, you could have multiple static sites (that serve a purpose) with links or ads leading to your blog.
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