Earlier this year, I had the opportunity to catch up with Steve Lloyd of Editframe.
While social media is an amazing tool, there’s always so much to think about, especially if you’re on multiple platforms.
It isn’t just that you need to create different types of content for each site. It’s also that you sometimes need to resize, rework and even change the file format of the content you create. Sometimes you want to add music or audio to an image or video too.
Lloyd has got a helpful solution, and here’s what he had to share:
1. Who are you and what do you do?
I am an entrepreneur who wants to build cool tools that are useful for audio creators – the goal is to make things easy. I like to think about how making menial tasks, that are important, easy and more fun. That’s why I built Editframe, All my musician and podcast friends asked about content for video.
2. What is Editframe? How does it benefit music producers, podcasters, meme makers and so on?
Editframe is a simple video resizing and creation tool – it allows you to add music or audio to an image or existing video. This is key for publishing an audio clip on video platforms like Instagram, YouTube, Snapchat, and even Facebook, which I would consider a video platform in many ways.
I have also witnessed the evolution of memes. They can now be .gifs and text or even audio and image and text. The meme world is limitless, like art and music.
3. What are some advantages of being able to edit one’s media online?
The advantage is ease of use – most video editors were built for making long-form videos and able to handle complex video editing. That’s not necessary for most creators because they don’t need complexity – podcasters and musicians need simple tools that just work.
I also think some of the better software is expensive or requires powerful machines. With Editframe you can resize a video, you can add a waveform animation, and eventually perform every function necessary.
4. How do you see people taking advantage of Editframe and making the most of it?
The number one use case of Editframe is for simple publishing of audio and images into a video, here – so if you’re a podcaster and need to quickly promote a clip on Instagram or upload the entire podcast on YouTube.
The second most popular use case is a simple one – Editframe to resize video. So, changing the aspect ratio or cutting it shorter to make a clip. You can take a video you uploaded on YouTube and resize it for Snapchat or Instagram easily.
5. Is there anything else I should have asked?
I think the big question is what’s next for Editframe?
I have a lot of plans for it including quick video tools to make things even easier, a mobile app, and a content management tool for posting audio. I am focused on learning, talking to customers, building and testing.
Great things take time, they improve little by little, but then over time it will feel like there is a really complete system for audio creators and meme makers!
So, be sure to check out Editframe for all your quick editing needs.
Did you enjoy this interview? If so, be sure to say “hi” to Editframe on Twitter: @editframe
Also, if you have any thoughts or questions, leave them in the comments below.
Get your free newsletter Music Career Tips Weekly