When it comes to the music industry, you know that you can’t simply stay in your lane, so to speak: You can’t just pay attention to the music that you’re developing or the artists you represent or the industry tools you are behind. You must be much more holistic in your approach.
You must know what other artists, across musical genres, are doing. You must know how producers are approaching the industry. You must know what’s outside of the industry that’s influencing how customers or potential customers listen to or even find out about the music initiatives you’re pursuing.
It’s not so easy to stay in your lane in music, especially if you want to really listen to your customers. And the example we just provided is what it means to actually listen to your customers. How can you do this? This graphic explains it.