Music Entrepreneur HQ

Where Funnels Fall Short

by David Andrew Wiebe | Sep 23, 2019 | Music Marketing

The musician community seems positively sanguine about funnels. In case you’re unaware, today, a funnel essentially describes a multi-step sales process. The buyer journey begins on Facebook where they are shown a relevant ad. If they click through, they are...

Musicians: Why Your PR Campaigns Are Failing

by David Andrew Wiebe | Sep 20, 2019 | Music Marketing

Isn’t it frustrating when you put a lot of money into a marketing endeavor that totally bombs? As someone who’s wasted quite a bit of money on Facebook ads, I know the pain of throwing away hard-earned moola on marketing that doesn’t work all too well. At the outset,...

5 Easy Ways to Promote Your Awesome Tracks Online

by The Music Entrepreneur | Sep 6, 2019 | Music Career, Music Marketing

If you want to make the most out of your music career, you need to focus your efforts on the things that are really going to make a difference. If you’re not quite sure how to do that, then you can find out whatever you need to know, right here: 1. Website Your site...

5 Tips to Boost Your Online Presence & Sell More Music

by The Music Entrepreneur | Aug 9, 2019 | Music Marketing

Multiple Grammy Award winner Taylor Swift said: Music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment. The ever-evolving music industry is...

Find Your Fans: Using Data to Analyze Your Audience

by Jordan Gates | Jun 18, 2019 | Music Marketing

This post first appeared on Megaphone Agency. In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is...

When Any Publicity is Not Good Publicity in the Music Industry

by Gideon Waxman | Jun 4, 2019 | Music Marketing

In April 2015, Rihanna famously made tabloid headlines when a video surfaced online. It appeared to show her snorting cocaine inside her tour bus. It is hardly shocking in today’s culture to learn that artists and singers smoke or take drugs whilst on tour....