So, why in the world do you need a long-term mindset?
After all, you’re a musician. I mean, come on. Shouldn’t you spontaneously skyrocket to success with the snap of a finger? How hard could this thing possibly be, anyway?
Well, as I talked about in the 10-year commitment, finding success in music typically requires at least 10 years of dedication and hard work.
Perhaps you don’t aspire to be like The Beatles, Metallica, or Billy Talent. Even so, achieving your version of success could be a much longer path than you ever imagined, as it has been for me.
We should not expect it to take less work. We should expect it to take more work than we ever imagined! That way, we’d be setting ourselves up for success as we begin our journey, or continue down that path for as long as it takes.
Best Long-Term Mindset Quote
Tony Robbins said:
Most people overestimate what they can do in a year and they underestimate what they can do in two to three decades.
Many people find this thought discouraging.
“Like, what!? Are you saying I can’t accomplish anything in a year!?”
But look at what ClickFunnels founder Russell Brunson did with this. He made a Dream 100 list and started building a relationship with these people that seemed “out of reach.”
As result, Brunson ended up becoming partners with Tony Robbins!
This did not happen overnight, nor was it an accident. Brunson applied himself diligently and consistently to the task.
So, this is not a discouraging quote at all! It should lift your spirits, and cause you to think about what you might be able to do if you applied yourself every day to your dream for the next 10, 20, or 30 years.
What could you achieve given that time frame?
Why a Long-Term Mindset is Critical
A business owner doesn’t go into a new venture thinking they’re going to have an overnight success on their hands.
(And if you think it’s weird that I would bring up the example of a business owner, you do realize you’re on Music Entrepreneur HQ, don’t you?)
Generally, they know they’re in it for the next two to five years (if not 10 years) before they’ll ever see any kind of return on their effort.
And, I get it. A musician’s work ethic is often comparable to that of an entrepreneur. You’re always working, aren’t you?
But the questions you should be asking are:
Is it worth giving yourself a fair chance at success? Are you worth it?
If so, you should give yourself at least 10 years to succeed, especially if this is your first time up to bat.
Short-term thinking generally leads to bad decisions, especially around money. You end up spending on your instant gratification rather than investing in your future.
Ignore the compound effect at your own peril.
What You Can Achieve with a Long-Term Mindset
Episode 39 of The New Music Industry Podcast is one of my favorites.
(In case you didn’t know, yes, we do have a podcast too).
The reason it stands out in my mind as being one of my favorites is because it hints at what’s possible in your career when you take a long-term view. It also hints at what a Dream 100 strategy might look like.
The four tactics I share in that episode are:
- Commenting on blog posts and articles
- Rating and reviewing podcasts on iTunes
- Rating and reviewing products on Amazon
- Connecting with people (experts, influencers, gatekeepers, etc.) on Twitter
If you left five comments on blogs every single day, after a year, you would have left 1,825 comments.
Likewise, if you left five ratings and reviews on iTunes and Amazon every day, you would have accumulated 3.650 reviews after 365 days.
The same goes for Twitter. After a year of making five new connections daily, you would have made 1,825 new friends.
Or you can do nothing and hope and pray on positive thinking.
And after a year, you will have left no comments, no reviews, and made no friends. Your online presence will have remained the same. No growth whatsoever.
What I’ve just described is the concept of consistency, also known as The Slight Edge, which is a great book (I recommend it).
Long-Term Mindset in Music
Just because you’ve got a long-term mindset and a consistent work ethic doesn’t mean you can slack off and wait for things to happen.
Positive thinking and hope are important, but they aren’t strategies.Positive thinking and hope are important, but they aren't strategies. Click To Tweet
As I said at the beginning, getting to where you want to go will likely take more effort than you ever imagined.
If today is day one for you, then recognize that the next 10 years of your life will probably consume you. You will do more, be more, invest more, and put more of yourself into your success than you ever have.
If, for some reason, this isn’t landing for you, pick up Grant Cardone’s The 10X Rule.
Today, I’m working harder and longer than I ever thought possible. I honestly thought I had already reached my limits a few years ago.
But when I think about the impact I want to have, the difference I want to make in the world, I can’t just sit around binge watching Netflix. I’ve got to get up and go, no exceptions, no excuses.
If you believe in yourself, you will do whatever it takes to get to where you want to go. It’s possible for you. You can do it!
Once you’ve understood long-term mindset, the only thing left for you to figure out is your “why.” When you know your purpose like the back of your hand, everything else will begin to fall into place.
If you don’t know your “why” yet, understand that it doesn’t live in language. First, it must be felt. Then it can be articulated. But it doesn’t work the other way around.
Identifying your purpose can’t be reduced to an intellectual process. You will never determine your purpose that way.
When you’ve uncovered it, you will feel it in the core of your being. It will make you cry. It will bring everything you’ve experienced into sharper focus. For once, everything in your life will start to make sense.
That’s how you know you’ve found your why. But without that, you will not push yourself harder, go further, do more, be more, invest more, and do everything in your power to succeed.