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Is social media helping you grow your fan base? What can you expect in terms of return on investment (ROI)?

In this episode of The New Music Industry Podcast, I share how and why my attitude around social media has shifted, and what I think is the key to digital marketing success.

Podcast Highlights:

  • 00:18 – The king of internet music marketing
  • 00:43 – Shifting away from social media
  • 01:24 – The addicting nature of social media
  • 03:21 – How my thinking shifted
  • 08:11 – Lessons from independent music campaigns
  • 12:45 – “Old fart marketing”
  • 14:46 – Automating your social media marketing
  • 16:31 – 80/20 your marketing
  • 17:53 – The importance of building your website on WordPress
  • 19:30 – Where do you put your focus?

Transcription:

Coming soon.

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