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Is social media helping you grow your fan base? What can you expect in terms of return on investment (ROI)?
In this episode of The New Music Industry Podcast, I share how and why my attitude around social media has shifted, and what I think is the key to digital marketing success.
Podcast Highlights:
- 00:18 – The king of internet music marketing
- 00:43 – Shifting away from social media
- 01:24 – The addicting nature of social media
- 03:21 – How my thinking shifted
- 08:11 – Lessons from independent music campaigns
- 12:45 – “Old fart marketing”
- 14:46 – Automating your social media marketing
- 16:31 – 80/20 your marketing
- 17:53 – The importance of building your website on WordPress
- 19:30 – Where do you put your focus?
Transcription:
Coming soon.
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Image source: Content Marketing Institute
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Founder & CEO at Music Entrepreneur HQ
Musician, serial entrepreneur, digital nomad and bestselling author. Wiebe has built an extensive career in songwriting, live performance, recording, production work, session playing and music instruction. He helps musicians like you unlock your full potential. If you'd like to be notified whenever the blog is updated, click here to subscribe.
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