Google is now smarter than ever. Using hundreds of ranking factors in the algorithm, the system crawls sites, validates their relevance, and gives them a well-deserved place in the Google search. But the position of this or that website will significantly depend on the quality of content it’s filled with.
What does it mean to you as a musician?
If you want to optimize your presence in search engines, you’ll need to become a bit of a content marketer to leverage your website and increase its visibility. This way, people will get access to the actual information related to you, thereby helping to expand the reach and enhance recognition.
In this article, we’ll cover three ultimate writing tips to upgrade your website text and better site ranking in search engine results pages. Ready to dive in?
Make Your Page Title Stand Out
It’s best to start search engine optimization from page titles, and for a good reason. Page titles are the very first thing web users see while conducting a Google search, and the first information they read about you before deciding to visit your website. Therefore, following basic requirements for creating catchy titles can help increase your click-through rates and raise the chances of ranking higher in Google.
The proper page title checklist includes the creation of short, simple, and informative titles for your website. Sounds simple? Wait for it—there are a couple of steps involved in the process.
First, you’ll need to come up with strong focus keywords or keyphrases for your title and supplement them with secondary words of your choice. The point is that keywords should be placed at the very beginning and not exceed the length of 60 characters. Also, don’t forget to write a catchy title that’ll outperform generic ones and welcome people to visit your page.
Craft an Awesome Page Description
Meta description is the second essential website element that comes after the page title section. Page description allows you to present a little overview of your music, providing the search engine with more information about the page. Bear in mind that different pages will contain different page descriptions.
For example, the Home page can tell information about you or your band in detail, such as the origin, genres and group members. On the Music page, you can write about the sound, musical style or group projects. The Event’s page will describe the upcoming concerts or mention the places where you play regularly.
No matter what information you write, make sure to use a maximum of 155 characters.
Fill Your Website With Exclusive Content
While Google has indeed become smarter—differentiating between optimized and non-optimized sites—it’s still a machine. Thus, it cannot perceive and digest information other than the text, in comparison to humans. So visual data, including videos, audio, and images are out of Google’s sight.
If you want to post audio of your songs, you can add lyrics and kill two birds with one stone: help the engine detect a textual element and make the audio visible, while also providing website visitors with useful content.
Likewise, if you want to post videos from concerts or other important events, write a short video description to help visitors understand what they’re going to see, and, of course, to help the search engine identify the presence of visuals on the webpage.
Including lyrics is an excellent source of information for a website, but what does the exclusive content really entail here?
Pretty much everything you might deem appropriate and helpful to entice as many visitors to your site as possible.
For example, you could share some unique information about your lyrics, telling readers about the time when you created a song while taking the elevator. Also, you might want to release a story about why the lyrics were written or what historical events they refer to. Put a cherry on top and post the very first version of the lyrics before they were tweaked and refined to the current variant.
Even when developing your band’s exclusive content, there might be the times when you’ll ask, “Can someone write my conclusion for me?”, especially when you’re hit with writer’s block. Even in cases like this, essay-writing services will save your day and provide you with original endings whenever you need.
Another significant point for each musician to consider is a news section. These musical life updates can help fill your website with the top information, which in turn will be ranked as relevant by Google. Pair that with the addition of proper links and the Google ranking of your website will increase twofold.
Granted, there are few chances to get noticed on the Internet without strategically planned musician website optimization. Such web page elements as content and links are the main drivers of website success that can amplify click-through rates and bring in more visitors.
Now that you know more about how the content works for SEO, you can implement these content writing strategies to make your site more search engine friendly. Create music, share it, and have fun adding off-the-wall information to diversify your site.
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- Сontent Writing Secrets to Enhance Your Site’s Google Ranking - July 30, 2019