Fun fact: Did you know that Americans now spend more time listening to music than ever? On average, people listen to 32 hours of music per week. That’s about the same amount of time people spend at a full-time job.
Wouldn’t you love to be even a small part of that 32 hours per week?
One thing you can do to boost your band’s presence, both online and off, is to put together a recognizable brand identity. It’s just one aspect of marketing your music, but it is an important one nonetheless.
Are you looking to design a logo for your band? An iconic band logo will stand the test of time. Read on to learn how to design one.
What makes for an iconic band logo? Just think about the most iconic logos of all time. They’re simple, recognizable, and memorable.
What this means is that your logo doesn’t need to be complicated. It simply needs to be eye-catching and compelling.
Here are some tips on how to make an effective band logo.
Tips on How to Design an Effective Band Logo
Study the various logos that exist. When you think “recognizable”, what immediately comes to mind? KISS, AC/DC or Van Halen perhaps? These band’s logos have stood the test of time for a reason.
You should also consider what tools you need to design your logo. Only then are you ready to begin creating a sketch for your new logo.
Keep it simple, stupid. The more minimal your logo, the better. There’s a better chance it will stand the test of time, because design trends and best practices are constantly shifting. If you create something that is firmly rooted in the “now”, it could be outdated in 10 to 20 years or even less.
If you use lots of colors and flashy fonts that are trendy now, years down the road your image will look dated. Not only that, if your image looks too crowded, it will play with people’s eyes, making it hard for them to distinguish and understand it.
Getting the point across clearly and quickly is the main job of a logo. People will remember something minimal and classic with one main focal point.
Your Font Matters
Experiment with different types of fonts. Pick out a few of your favorites, and write down words that you associate with those fonts.
If those words match the brand that you’re trying to achieve, you’re on the right path.
Be wary of choosing a font that’s too frilly. That’s going to make your logo seem gimmicky and cheap. It could also make the text harder to read.
If you are, in fact, trying to convey that your band has a frilly sound, it’s better to be subtle. You can choose simple fonts that still evoke that feeling.
Color is Important
It’s not a surprise that the colors you choose might have the biggest impact on your logo.
Think about the way that colors make you feel. Think about the way that you want your music to make you feel. Whatever colors you associate with that feeling, try to work that color into your band logo.
A primary and a secondary color are usually all you need to make a logo pop. Any more than that, and you might have created an image that’s too busy.
Master the Software
Adobe Spark logo design software makes creating your logo easy.
You pick the size, add the images, and then select your font. It’s that simple, and then you’ve got yourself a logo. It even comes with a wide variety of professional layout options that are going to make you look like a pro even if you’ve never designed anything in your life.
You Can Always Enlist the Help of a Freelancer
Finally, if you aren’t sure what you’re doing, and you’re frustrated trying to design your own logo, you can always hire a freelancer to do it.
It might seem like you’d have to pay an arm and a leg for a design, but these days that’s simply not the case. There are so many sites out there, like Fiverr, where you can pay a little to get a lot.
This isn’t to suggest that Fiverr is the right solution for you, as it may not be. But just realize that there’s an endless supply of designers, prefab templates and plenty of other resources you can tap into if your design just isn’t coming together.
Learn How to Present Yourself
Now that you’ve got your band logo, there are other things you must get in order. There are an endless amount of resources right at your fingertips you can tap into to learn the ins and outs of how to work in the industry.
Learn how to present yourself and your music as a creative individual. It takes a lot of hard work and dedication, but in the end, it will pay off.
Subscribe to the The New Music Industry Podcast on iTunes for more great content
Check out the #1 Amazon best-seller The Essential Guide to Creative Entrepreneurship
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