Would you like to find more ways to monetize your expertise?In this guest post via PJ Taei of Uscreen.tv, you’ll learn several ways to generate more knowledge from your knowledge and experience.
If you think you’ve got to the goods, you should consider submitting a guest post yourself.
Now, here’s PJ to share his thoughts on monetization.
Music is a critical part of the lives of many people – in fact, one could argue that it’s a big reason why the human experience is worth living in the first place. But whether you’re the type of person who creates your own music or you just like listening to the work of others, did you know that there are ways you can monetize this experience right from the comfort of your own home?
It’s true. There are no less than eight of them, in fact, and they are all are worth exploring.
1. Go Straight to the People
It’s never been easier to cut out the proverbial distribution middleman and go straight to the people – or straight to your audience, as it were.
Using OTT apps and an appropriate platform like Uscreen, literally all you need to do is create the content and upload it to the Internet. The platform itself will give you more monetization options than you know what to do with.
Do you want to sell your music (and your related content like music videos) in a one time, on demand capacity? Do you want to offer a subscription service so that people can get access to everything you create in exchange for one monthly fee? With the right OTT video CMS platform, all of this – and much more – is now possible.
2. Create a Multimedia Experience
Thanks to presentation software like Visme, it’s never been easier to create stunning multimedia experiences – all without requiring an expensive degree in graphic design.
You could create a presentation that’s thematically similar to the music experience you’re creating for your fans, fill it with relevant images and other helpful videos, pull everything together with the right presentation maker and you’re ready to go.
This is a unique way to monetize your music experience and your audience gets something that they’re not going to be able to find anywhere else.
3. Monetize Your Videos
If you’ve already got a library of music that you’ve uploaded to platforms like YouTube, you can and should take advantage of every opportunity to monetize your content through these channels.
Adding ads to older videos – particularly live videos of your band playing – is a perfect way to create a secondary income stream that lets you get paid for your art and doesn’t require proactive monitoring.
4. It’s All About that Licensing
If you’ve got a wide range of songs that you think would be perfect for things like short films, television shows, movies or other narrative online content, make sure that you’re exploring any licensing opportunities that are available to you.
A lot of digital distribution sites and services have an option pertaining to this that you can check when the content is uploaded. Filmmakers and other artists get the benefit of terrific music to draw from and you get to monetize your music experience, too.
5. Don’t Forget About MicroSync
MicroSync is a feature that is built into YouTube that tracks whenever other people use your songs as background music in the videos that they themselves are uploading. Never forget that you are owed royalties when this happens, and MicroSync is a very efficient way to help make sure you get what you’re owed.
6. Consider Starting a Podcast
Podcasts are hugely popular these days and creating one that is relevant to your music career, your love of music or your interest in music is the perfect opportunity to unlock a secondary income stream without changing your life in any appreciable way.
You get the opportunity to promote yourself (and talk about your interests) in a way that people can identify with, and a lot of podcast platforms allow you to monetize old episodes once they’ve reached a certain age. You could even sell ad space on these episodes depending on your popularity.
7. Write for Other People
If you love music but can’t see yourself starting a band, let alone performing live, don’t be afraid to try writing for other people. Art is art, after all. Find someone online with sensibilities that are similar to yours that are looking for the types of content that you can create. Strike up an agreement and get to work!
8. Pay Attention to What the Streaming Services Need
Streaming services are a big part of the music experience these days – but what a lot of people don’t realize is that many of these services allow you to work remotely. Therefore, if you want to monetize your music experience, whether you’re a content creator or just a music aficionado, this is a good place to start.
Always be on the lookout for new job postings that make their way online from the major streaming services. Even if you’re not literally being paid to create your art at the moment, it always helps to have a foot in the proverbial door. You truly never know what might happen.
There isn’t a shortage of methods for monetizing your experience – only a shortage of knowledge and creativity. So, get creative. Start throwing darts and see if anything hits the bull’s eye. If nothing sticks, just try again.
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Trying to figure out how to get your music in front of more people? You'll love The New Music Industry book