Hey guys. This guest post comes to us from Erika Lizeth.
If you think you have what it takes to contribute to The Music Entrepreneur HQ, you can find our guest post guidelines here.
Now, it’s time to learn about promoting your music on social media. Here’s Erika!
As a musician, you’re looking to get maximum exposure for your brand, your music, your
There are many ways to achieve this end. But social media is among one of the best ways to generate engaged, targeted traffic, because it’s free!
Promoting your music via social media is also easy. All you have to do is use the right strategies. I am here to give you guidance with six awesome tips to promote your music on social media. So let’s get into them.
1. Invite Those Who Like Your Facebook Posts to Like Your Page
This is a simple but effective technique, because those who like your posts are already interested in what you’re sharing, and they’re likely to like your page if invited.
All you need to do is go to your page, click on the name of the person who liked the post, and then click on “invite.”
2. Use Twitter Lists
There are many ways to use Twitter lists. The object is to organize people into different lists, such as musicians, producers, bloggers, PR companies, and so on.
Whenever you add someone to a list, they will receive a notification that you did so. So, when you’re naming your lists, don’t make it something generic like “musicians.” Instead, flatter the people you want to connect with. Name your lists things like “producers I’d love to work with”, or “the best bloggers.”
You are far more likely to get a positive reaction from them if you follow this process.
3. Make Use of the Pinned Posts Feature
When people come to your Facebook page, you need to grab their attention upfront. The first thing they see shouldn’t be any ordinary post. You should dig through your Insights and find the posts that performed best. Then, you could pin that post to the top of your page.
Use the pinned posts feature to show off who you are, what you’re about, why people should follow you, and so on.
4. Check Out the Trending Hashtags
If you’re about to post something to Instagram, Twitter, or Google+, check to see if there are any “trending hashtags” you could use in your posts. If you find any related tags that would apply to your post, take advantage. If you can’t find any relevant hashtags, then don’t bother including them in your post.
5. Don’t Use Too Many Social Sites at Once
Some musicians end up joining every social network they can find, only to feel overwhelmed by the amount of work it takes to maintain a presence on each of them.
I would suggest working on two or three sites at any given time. Build a community. Once you succeed with these platforms, you can always branch out and duplicate your success on other platforms.
Also, it can’t hurt to register accounts with every site you can find. That way, no one can claim your name on sites you may end up using in the future.
6. Interlink Your Profiles
You have multiple social profiles, don’t you? So make sure all of them are linked to each other, and also make sure they link up to your primary website.
This is important, because someone who’s on Facebook may also want to follow you on other social networks. Make it easy for people to connect with you on platforms they like to use most.
Social media is great. But I wouldn’t suggest using just social networks to promote your music. There are so many other ways to get your music out into the world, and social media isn’t even the most effective. It might be sexy, and a lot of people are talking about it, but don’t be fooled into thinking it’s a silver bullet.
For more great content like this, be sure to subscribe to The New Music Industry Podcast
Not feeling motivated? Get your hands on the Start Your Year the Right Way book