Musicians must start from scratch every single month. Streams, music sales, merch sales, and paid gigs rarely happen on autopilot, and must be actively pursued. But what if there was a way to generate a predictable monthly income without having to chase after it?

In this episode of The New Music Industry Podcast, I chat with Brian Poillucci of EVO Band Apps, who shares about the power of his new app that can help you monetize your music like never before.

Podcast Highlights:

  • 00:14 – Introductions
  • 00:24 – What is EVO Band Apps?
  • 03:58 – We’re all in the content business now
  • 08:31 – Relationship marketing
  • 13:35 – The recurring business model
  • 16:40 – Building your email list
  • 18:25 – Automating fan engagement
  • 21:35 – What monetization opportunities are musicians missing out on?
  • 28:07 – Affiliate marketing
  • 31:57 – Creativity and business: are they in conflict?
  • 33:51 – Musicians will buy what they perceive as being essential to their career
  • 35:35 – Final thoughts

Transcription:

David: All right. Today, I’m chatting with founder of EVO Band Apps, Brian Poillucci. How are you today Brian?

Brian: Doing really good. How are you doing, man?

David: I’m doing great. Thank you for asking. Let’s get right into this. What is EVO Band Apps?

Brian: Oh, well, that’s kind of a long story in itself. Long story really is I am a digital marketer by trade but really, I’m just a guitar player and an audio engineer, right, at the end of the day.

Recording my first album got wicked into the studio side of things. I wound up going to school for audio engineering and that’s where my passion laid and was but years ago trying to make money.

And we know the recording studio business has changed. I’m sure I’ve heard other episodes, and other people, the whole recording structure and business has changed so you don’t need to come to the studio and pay me anymore basically of recording music.

So, back in 2008 we tried to figure out how to keep the studio business really going and that led to a lot of online mixing and mastering, which I started dipping my toes into the online advertising world in general.

That did well for a while, but it turned into me helping other friends evolve and adapt especially as a digital guy, right? We’ve as musicians, we’ve all lived through the analog to digital change, right? We all went from the tape to the decks and hard drives we’re on now. It’s the same thing in business that’s evolved.

Helping other bands and friends and people with their online marketing. I was doing my business to try to keep going. I started making more money helping them as a freelancer really going and that’s really where it took off into training and I educated myself and dove in really heavy into the digital marketing world.

Fast forward, probably about six years now we’ve got a lot of small business clients. We’ve built websites, Facebook ads. We do over $4.7 million a year in other people’s ads. Facebook, which is the place where fans need to be.

But that all evolved into how do we take the same strategies, the same models, the same things that are working for all my other clients, righ?. The podcasters with the membership groups, the Twitch video game guys with their subscriptions, the vloggers in YouTube where every day at work it seemed like I was going, “Damn. If only a band was following these same strategies, the whole industry would change.”

Luckily now, there’s a lot more of these guys like you. There’s a lot of great resources, including even the other guy Indiepreneur, with that guy Kyle and how he’s teaching people really great complex sales funnels for their finding fans with Facebook ads.

You’re starting to see more guys like you guys come out and you’re starting to see more real case studies and proof of people leveraging these same tools and strategies. Even the Patreon model for example of charging memberships.

Basically, it comes down to selling your music just like every other product is sold online. The new music business like you say, it’s not really a music business, it’s a content business. We’re all in the content game now.

David: Yeah, exactly. The sooner you can wrap your head around that idea that we’re all content creators and publishers. We need to get that out to our fans. We need to distribute it. We need to market it. Then, we need to attract an audience and build an audience through that – not just an audience but a list more concretely. We need an email list or some kind of list that allows us to continually market to those people.

Brian: And We’ve learned that the email list is becoming more and more important as people say, “Oh, email’s dying.” Look at what the changes on Facebook recently, the changes on any platform. Anything could be gone and dead tomorrow either way.

It’s same thing. If you’re thinking of your band as a business, number one rule is business. Build your business on your own platform not someone else’s. You can’t rely on a third-party platform to build your own business. So, having that list is number one.

If we want to break it down, right, for what this really means, it all comes down to the difference between hope marketing which is, “I’m going to make an album and hope people find it. I’m going to play a show and I hope that the people I tell to go visit my websites, I hope some of them turn into actual fans that will buy something.”

That’s all hope marketing. So many bands saying, “Oh well, my marketing plan is crushing it. I’ve got all these plays. I’m on these lists. I’m on this and that.” But that’s all still hope marketing. Without a plan in place to turn somebody from cold to warm to hot, which is in the marketing world if anyone’s familiar, that’s the “will you marry me” marketing model, right?

In a lot of bands, I think this helps them to break it down, right? So, will you marry me marketing is a simple way to understand that selling any product whether it be a service or product, your band, getting that super fan to pay you, it’s just like trying to find a husband or wife.

You cannot walk up to a random person and say, “This is me. I’m awesome. I want to marry you right now. Let’s make it happen.” Trust me. It’s the same thing when you hope someone sees you at a live show and buys your music. You’re just going for the close. You’re going for the end game. Nobody makes purchasing decisions, relationship decisions, any type of decision that way.

You need, as a band, as an artist, the same type of sales funnel, marketing funnel, call it what you want but the process to move them between the cold audience, who are people who have no idea who you are and you’re going to engage with them for the first time. Your warm audience, you’re going to talk to her different after you introduce yourself, right? Let’s go from that, from cold – “Hi! This is my name. This is us. Here’s a peak.” All right. I’m here and I’m still here. All right. Well, let me warn you up and give you some goodies and show you why our band is more than just these songs. That this is what we stand for. These are things we believe in. That really pushed into that hot audience. Then she’s ready for the close. Then you can go in and say…

The same idea works with bands as it does any other product. It’s understanding that so much hustle that so many great independent musicians put in – and it feels… It drives me crazy when I look at them – the guys who are really hustling to connect and engage with their fans. And on the backend, they don’t have a lead magnet or that tripwire product to turn them in.

I know you’ve gone over a lot of this in your books and a lot of your stuff, but it’s the break it down fundamentally – I think those are the barriers to understand the difference between hope marketing to understand what the basic sales funnel, what your plan is, what is your strategy to move that person between cold to warm to hot.

And then, if you can get that that empowers everybody on the band like everyone in my office on the same goal. We have a team. There’s a goal. We need to introduce ourselves to these cold people. Warm them up. Turn them into buying paying fans and ultimately the real game is the monthly recurring revenue, right? That’s the ultimate game for anyone. It happens way more than people really think, I think.

David: And by the way, I did meet a girl once who wanted to be married and it didn’t really seem to matter to whom. She would post these articles on Facebook and then send them to me. I would go “That’s really weird.” These articles would talk about love at first sight and people who got married upon first meeting each other and things like that.

Brian: Or how arranged marriages really work.

David: Yeah. As the story goes, I did eventually ask this girl to go to lunch with me. Not because I was thinking “Oh, I hope she marries me.” That’s not the thought process at all. I was just like, “Let’s try to put an end to this, one way or another.” And she said, “No.” Can you believe that?

Brian: Burn.

David: Yeah, it’s crazy.

Brian: People have their own interpretations of what a meaningful relationship is either way when they push through. Just like that guy. There was a recent viral video of that guy that was being kind of a dick. He posted this Facebook Live video like, “Look. If you want to go out with me, let’s just do it. If you don’t think it’s on, then screw you. Go away.”

But it’s the same. It’s the same thing we do in real life we need to translate online. The relationship building strategies that we do in real life has to translate online. Really at the of the day that’s what the business model, you could say, that you could take that we wrapped around the mobile app platform as in itself. So, the idea is to…

Originally, our app platform was built for businesses. It’s straight up with loyalty programs and all the eCommerce stuff and mobile food ordering for our restaurant clients, but we’ve taken the app platform, those built for businesses and said, “Okay. How can we a) make this affordable enough for bands, but b) build in the automated business model that we’re talking about”.

So, the app could be their lead gen, the tripwire to connect with new people to grow their email list and connect that data into their phones by the fan signing in with Facebook, Google, Twitter, or their email. And then, engaging with those people.

When I say engagement, I mean the guys again that are really engaging. Not you posting some random stuff there just for them to listen to. I’m talking about making them feel like they’re part of the band. Making them part of the songwriting process. Making them — I’m an audio engineer so I love to see the studio stuff. I want to hear the mixes as they’re going along.

That’s true engagement and that will turn someone so hot into a super fan where they will pay you $5 – $10 a month or yearly packages. There’s been a lot of different successful packages that you can look at on Patreon. Sometimes I’ll go and look at the top Patreon guys and see what their packages look like. A lot of it is the one-off pay for a year type deal.

But we love just the small monthly recurring just like we’re all familiar paying for Netflix and Hulu and everything else on a monthly subscription now. And then to monetize them and open up.

I think one of the biggest pieces not only small businesses make but artists make are affiliate programs versus endorsements. Endorsements are cool, but affiliate programs generally generate actual cash flow.

Any product that you love, you say you Google that product plus affiliate program and you can sign up, get your own custom link and anyone that buys from that custom link that money gets sent directly to your PayPal account.

That’s just one example of opening different streams of revenue because a band is never going to be independently, or any business, or either me or you. Nobody builds wealth without multiple streams of revenue.

It’s really just all that work and all those years and everything that we’ve put into and really come in heavy now out into trying to hook up bands this way and make them maybe learn or open their mind to this business model itself.

But I’m not trying to change. I understand art. I’m a guitar player. I understand not a lot of people get excited about business like I do or maybe like you do. That’s fine. I watched the profits on my DVR, right? Like record it. That’s fine if you’re not that person, but I want to empower them with the plan, the tools, and the business model to keep doing exactly what they’re doing, right? They put my recording studio basically out of business because you can make content now cheap and quick. It doesn’t have to be perfect albums away. You can engage and make content for your fans on a whole another level that people just need to have one real system, one real strategy, and one tool to do it. So that’s why we’re doing what we’re doing.

David: I mean I’m a huge believer in the recurring business model. That’s something I’m working on with my business as well. I should have some coaching options launched here soon but it’s not a complicated business model. Like you said, it’s like subscribing to Netflix and paying every month to be able to see your favorite TV shows and movies and things like that.

But when musicians are first getting started in their career they probably are thinking too much about “Oh, I should set up a subscription program.” So, in your opinion, what business models are they usually thinking about creating, if any?

Brian: Here’s a thing. I see this all a lot now. So, for example, one of my clients, and every time we’re working on something it always translates over. But one of my clients is opening a brewery here. I’ve been explaining it to bands that say they do it backwards. They say, “Look. I’m going to spend all this money on the tour, on making the album, on the studio time.” It’s like that brewery. They’re going to buy all of the stuff and they’re going to make the product and they’re going to get it and then they’re going to what? We’re back to hope marketing. We’re back to hoping people hear about it because they didn’t put any investment on the marketing side, on the loyalty side.

Let me tell you. In the restaurant business, it’s all about the loyalty programs. It’s about getting people to visit the restaurant or the brewery multiple times within a month. Not just once every six months or maybe where it’s at. That’s the lifeblood and cash flow for those businesses. So, it’s the same idea for musicians but they just think about it like, “Oh well, I’m going to wait until I get X amount of subscribers before I focus on having a real sales funnel or this or that.”

It’s like any business. It’s like opening the doors and saying, “Well, I’m just going to do it” but look man, that’s where we come from. I remember on my first album. We started our own little independent record label just to get our CD in Strawberries and in all the CD stores under the little section.

It used to be, “I hope A&R hears us.” Or, “I hope someone actually does listen to this album.” Or the model and the industry, musicians, we’re all still kind of living in the fog of way it used to be in some sense but what’s great–.

For example, one of our artists, Stryper, great band, been around a long time, and bands like that will keep evolving over time. You know a mobile app for them was no problem. They understand the evolution of staying in business for 10, 20, 30 years. Some of these artists that are still around, you can see that they are evolving with the market.

And the music business, man they just… We lived through all that. They did not evolve with Napster, with streaming, with you know… And now, we’re at the place where iTunes has just announced that they’re getting rid of MP3 sales entirely.

David: Yeah. I’m not surprised.

Brian: I’m surprised it took this long.

David: Yeah, exactly. My good friends in The Middle Coast, great band. They’re young guys. I think they’re in Japan touring right now. They tour every year. They’re putting out new releases, connecting with their fans.

One of the things they did very well was just simply going up to every table at every gig and asking people for their email addresses. It can be as simple as that. Like you almost… I mean technology…

Brian: Well, do you know how many times we’ve done that? When like you’re trying the next day, trying to read the scribble from their writing?

I remember we’re having someone walk around with a clipboard and then you try to type their scribbled drunk writing into MailChimp after.

But what a real tripwire product, right? A real lead gen is about the offer is giving them something. When for example when a band is at a live show and they say instead of, “visit us online” or “visit us at the table”, say, “Download our mobile app. You’ll get a free fan reward and you’ll get to listen to this EP for free and leave us some love.”

Well, that’s the tripwire product really. We’re not charging anything in a sense but it’s also the lead magnet. Then you get in their pockets and their system, then you can engage with them and warm them up.

But right from there you’re collecting their email, plus you’re being able to reengage them. The only way you can reengage your audience now as a band is with Facebook or Google retargeting ads. That’s when you get into the heavy retargeting stuff. Like I said, people should check out Kyle’s Indiepreneur for some of that heavy Facebook stuff that there’s a lot of resources and guys out there now that are doing it.

David: Yeah, exactly. I mean it’s amazing to learn that type of stuff. I should potentially even have him on my podcast. My methodology tends to be Occam’s razor, right? The simplest solution is often the best solution.

Adding call to actions to your emails. Sometimes it’s as simple as that. I saw my book sales rise just because I added call to actions in every email. I was amazed but it’s something that I learned from my coach James Schramko who was on episode 86 of the podcast.

It’s little tweaks like that that make all the difference. And like you say, automating this is even more powerful. Yeah, it’s one thing to get emails from your fans at your shows, but if you can just get a bunch of content sent out to them without any effort, and then have them engaging with you and looking at what else you have to offer, that’s powerful.

Brian: Especially like direct push notifications. Text messages get read 99.8% of the time or something. I was always curious about what happened to the other 0.2% of those people. Some bad shit happened to them, but you know text messages get opened.

Even if someone doesn’t accept push notifications on their phone you can still send the message. You get the little red dot. But you’re right, it’s about engaging with them but also automating it – you know – as much as it is.

The same rules apply for any business. A lot of the businesses we first start working with, as much as we can automate, the more we can automate, equals more margin for that process and the time for that product. The automation is key. Setting up as a model is key.

The problem is it does take a shit ton of time, money, and investment to set up a complete website with the WooCommerce set up the right way, to ship and sell your stuff, with all the different tax rates for each of the states and counties especially if you want to sell to Canada and overseas. It becomes a lot.

And again, if that’s not your game, your passion is business, I just totally… I can see what that is which is why we developed… We know that this can move over. We developed these again for businesses in the first place so that it could do all that.

For example, when we looked at restaurants paying thousands of dollars a month for those loyalty cards and the POS system integration to actually use them and reorder those things, by putting everything that they need in one system with a low overhead and it’s all automated that’s why it was such a win-win. Like you can’t lose. You’re saving money. It’s automated. So, it’s the same idea for bands automating the process and having everything in one system so they don’t have to go and spend all that time or money on either…

They have two options. Either they spend their own time and money to build out their own digital ecosystems in business, or they have a record label, hope that somebody – we’re back to hope marketing – hope that the right guy is going to hear and pay for it. So those struggles. That’s what I’m happy to wipe away and try to knock right out the gate with just a mobile app as their standard platform.

David: That’s incredible. It’s just awesome to have technology like that.

Let’s get a little more granular now. I think musicians are hearing this and going, “Okay. I can build a recurring monthly subscription model with my music and engage more fans and make a more consistent income”, which is good, but what monetization opportunities are musicians typically missing out on?

Brian: Well, the first one like we touched on a little bit was the affiliate programs right off the bat. Every time someone gets an EVO app, we become their first affiliate. They get a little tab in the app says, “Want an app for your band?” Any time someone clicks that, and they get one, they get $100 sent automatically to their PayPal account. So, it’s a matter of teaching them that affiliate programs are effective if they’re used right. That’s part of building your fan base.

For example, as a podcast guy, if you say this is the microphone you all need, then go sign up for that affiliate program. You can do that for everything. If you put your cap on, you’ve got five guys in a band. You’ve got drums. You’ve got gear. You’ve got mixing gear. You’ve got plugins. You could put up a whole big store of affiliate. These are our resources. Just like any entrepreneur’s website. We’ve got resources tabs with affiliate links.

David: Everybody does.

Brian: Everybody. And that’s why. Why don’t bands? So that’s the big one, right off the bat, because it’s easy, it’s fast. You can implement it.

And then the other things are thinking of, I think, the shift of what your core product is and what your profit maximizer is, right? Like your core products in the sense of whether it’s the music, or the shirts. But really, we all know that you’re not making money a lot on the shirts, especially if you’re doing it the right way which is drop shipping it to start, so you don’t have to mail all that crap out from home and destroy yourself at the time of trying to ship your own stuff. Even if it’s drop shipped, there’s not much margin there. There’s not much meat.

So, the shift between thinking what is our core product as a band. Is it our merch, the music? Really, it’s the subscription model for the superfans that could come on that side but it’s also getting creative in selling different stuff that you know your fans will dig.

For example, we have artists who make one-off vinyl artwork and recordings. They’ll make one print of their custom artwork and then recording inside of it and they’ll sell it to their fan. They are getting 80 to 100 bucks per one of those. It’s different things to be creative and leverage what your fans would like as well.

If you have your own eCommerce store, that’s easy to use, and it’s in their pockets, you can just list as much as those things. We just… In Oculum band, they’ve got this awesome… And I’m not going to get political on your stuff and divide anyone, but they have some kind of Trump shirt and I’ll just leave it at that whether it be anti or pro. But their fan base, they know their fan base, and they know that’s a fucking funny shirt.  It’s made by us and it’s supporting us so here it is. We’re going to toss it up in the store.

When you have an easy system then you can easily do that stuff too without having the stress or worry about how do I manage a WordPress based site, and then add those products to the eCommerce store? That can be a hurdle for people. I’m trying to make it as easy as possible now where the app is the full eCommerce system in itself. It takes less than five minutes just to load up a new product, set the price on, and it’s all integrated with your PayPal or Braintree or Stripe or whatever else you’re using.

The core fundamentals of it are not that difficult to see but I think like you’re saying; a lot of bands get overwhelmed with all this work. What are these next steps? The hundreds of man hours it takes. I’m sure you know this. Building your website, making your products, and your eBooks, it can take hundreds and hundreds of man hours.

That’s why I’m not recording my own music or producing albums right now. I’m running this business doing this. I get that’s why they kind of can’t. Like if an artist is expected to be the best version of themselves as they can be, I just want them in creative mode. I want them creating. I want them making content, so I just want to give them the tool and the model.

You just keep doing what you’re doing but actually know that you need to all be on the same page if you’re a band or even if you’re a singer songwriter or a management team, and the labels, which has been the biggest eye openers dealing with these larger teams, versus small businesses and the pros and cons that come along with that.

But if everyone’s on the same plan, the same business model, it’s rule number one of any venture is have a plan and follow it instead of hope marketing. “I hope that social media grows so much that a small percentage of these people turn into paying customers.” If you don’t have the plan and funnel behind that you’re just playing the hope game.

I have been really going heavy on that. Honestly, hurting some feelings along the way. Some people are just great hustlers, right? They just will keep spinning their wheels and keep hustling. It’s like someone on a treadmill when they could be making the real miles on the road. They’re just building a list and not putting it through any system.

David: In a way you’ve summarized Episode 40, 41, and 42 of the podcast. 40 was bundling and packaging your music products to maximize earnings. Episode 41, how to set up a membership site as a musician. Episode 42, how to earn money from affiliate marketing for musicians.

Brian: Exactly.

David: So, here’s a solution that can kind of do all that for you without all of that extra legwork. Exactly what you said, setting up a website. This is not easy stuff. I’ve learned to do it over the years because I need a way to share my message and I believe in building on my homeland not on rented land as much as possible. Directing people to my website, getting on my email list, buying my products.

But affiliate marketing is such a powerful thing and I’m a huge believer in it and have been for the last seven years. I’m a huge advocate of it. It’s something that musicians are missing out on for sure.

Brian: Yeah. And anyone that needs even like a little bit of proof. There are guys… If you go to John Lee Dumas. You can go to his website, look at all his monthly income.

David: Hundreds of thousands of dollars.

Brian: You can look at Pat Flynn. Pat Flynn, he was one of the best that started right away with the recurring stuff. And again, this is stuff we didn’t come up with. This isn’t something I invented. People say to me all the time, “Well Brian, how can you prove it works? Who does it work for?” I’m like it works for thousands of people every single day that neither you or I know who they are, because neither you nor I are their target market.

But I know the people that I am subscribed to and the Patreon people that I do support. I do have my niche. If I really broke it down, there’s probably a good 40, 50, 60. I probably shouldn’t do the math of how many small payments I make a month to different groups, different support or here and there. It adds up, but it’s not anything that’s not proven. It’s a complete proven business model that I think the hurdles that we’ve been talking about between the web stuff and just all of it.

Even the hurdle of some people in the drain of installing WordPress even on their own and then it messes up and then they got to call GoDaddy to figure out why they can’t get back in now. There are little hurdles that can take up a lot for anyone.

Now, those basics do need to be there, but again, we’ve developed this so that it’s all of that in one in that sense. The best part that we’re launching now is we’re going to start hearing about progressive web apps more in the next year or two as Google, Microsoft, and Apple all get their stuff together on the same page with push notifications. You’re going to start… Progressive websites are going to start be more of a term, like back in the day no one knew what a responsive website was, right, or a mobile friendly site. It’s the next stage which basically the browser technology is getting stronger to be able to run mobile sites like mobile apps. So, you get a mobile website version with that as well. And a lot of bands don’t even have good mobile websites.

Again, it’s the market and the business. I didn’t invent it in the sense of anyone invented this business model. I just hope that people, if anyone does a little bit of research they can find people in the area, in their state even, musician that you’ve never heard of who are just monetizing their 50,000 fans. At the end the day that’s what you need.

These guys that are making three, four, five, six grand a month, they are more than most bands ever wish to make even on record labels back in the day. That was still a haul. So now you can own all of it.

And the core fundamentals, right? Like TuneCore, you know having your distribution set up, being registered with ASCAP or BMI to track those streams. There’s some basic things to set up and there’s plenty of resources – guys like you that are teaching people different fundamentals and strategies on how to do that stuff. All you have to do is Google that and that’s super easy. Type in some emails. Type in your stuff. Get it going. There’s other people that teach that. I just build the tools to you know do it.

David: Yeah. That’s awesome. I mean that is one of the things that is sort of a mental gap for a lot of musicians. “Well, I’m a musician. I like to create. I like to focus on the creative side. I would like to not spend so much time on the business side. In an ideal world, how can I accomplish that?”

I mean there’s always been tools. There have always been different ways of accomplishing that such as by hiring a team but then the excuses come, right? Well, I don’t have the money, or I don’t have the time to overlook [a team] like as a manager. It’s like you don’t need to micromanage your people especially if they’re qualified people but I get where they’re coming from.

Brian: Well, you know what? You said. I think you said it once, I think. Correct me if I’m wrong, but I think you said a band can find a way to get that money for printing the CDs, you know money for the studio time, or money for the van or the travel. And then when it comes to the actual marketing or making investment on the other side they’re just totally not with, because again, I think it’s a mental barrier of well, does it work or what doesn’t work. To us, it’s in our world and our bubble. We see that. So, I just hope people poke into other bubbles that they’re not in right now. Poke your head in the recurring passive income side of podcasts or books or business teachings. Start to get like, “Oh, you mentally…” I think once they see other people that it’s actually working. I think some of those fears can go away and they’ll get excited about doing it.

The only thing that they’re going to get is a bunch of retargeting ads for a bunch of really expensive stuff to do that for you which, you know, most of it is unreliable in a sense but that’s why you have to build it like you’re saying on your own platform. You were the one that said that, right?

David: Exactly. I was basically sharing with you the fact that if you want to sell to musicians it’s about helping them understand or demonstrating that it’s absolutely essential to them. And I’m giving away a bit of the secret sauce here but that is what you want to do, because musicians will look at investing in their CDs as an absolute essential. They will look at distribution as an absolute essential. If you can show why your product is the same in their ecosystem, then they will buy it for sure.

Brian: Well, I think well then, I should sell shit ton of apps because it’s like a business opening up without doing any marketing. They’re going to be out of business. It’s essential.

The best part is you know as an artist like you’re saying, not only do we want to create. They create. We create. But we love engaging with our fans and our people as it is you know.

I even remember being younger right in the last… The only stamps in letters I’ve ever sent my entire life were to like musicians and bands that I loved. Like I remember when looking at Guitar Player magazines and finding articles and guys in there and finding their actual address and sending them a letter and connecting.

I think digitally now, it’s easier but you don’t have to change anything you’re doing in a sense. It’s just a matter of doing it with a model, with a plan, and with a purpose. What’s the model? What’s the plan? And what’s our purpose? It can all be just done that way, but if you have the tools set up, it’s how it runs. You just need the tools for the job.

David: That’s great. Well, you’ve made my job as an interviewer very easy, because you just kept on talking and that’s perfect. Is there anything else I should have asked or anything else you’d like to talk [about] in closing?

Brian: No man. I just like chatting with you. It’s good to get some insight on that. I hope anyone that listens… Like I said I’ve listened to you and some of the other stuff. I hope people are really diving into other people’s bubbles. Get out of our bubble a little bit. Go somewhere. Search some Google terms about some… What is monthly recurring revenue and how can it work for bands? Just start diving out there into some stuff.

Once you see other people and you see a pattern of other content creators making a good living, you would never know who they are. I am amazed by every day the different people and groups and super fan groups that I’ve never heard of and they’re getting apps and stuff now. It’s exciting. It makes me excited to see, because really at the of the day, I just want to be a studio engineer and make some music. I want to do that as well. I’m just like you are. We’re building our stuff on monthly recurring revenue with what we love. That’s what all bands need to do too. Yeah, man. I talk about this stuff all day. It’s what we do so anytime brother.

David: Yeah. Great closing thoughts. Thanks so much for your time and your generosity, Brian.

Brian: No problem man. You have a good one.

David: You too.

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David Andrew Wiebe

David Andrew Wiebe

Founder & CEO at The Music Entrepreneur HQ
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you'd like to be notified whenever the blog is updated, click here to subscribe.
David Andrew Wiebe
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