Do you create video content? Are you using YouTube to promote your music?

In this episode of The New Music Industry Podcast, I explain how to create great quality videos that engage your fan base.

If you’ve ever asked yourself what it takes to create unique video content, this podcast episode is for you.

Podcast Highlights:

  • 00:14 – Creating video content
  • 00:30 – Why video content is essential for musicians
  • 00:42 – Decide what kind of video you’re going to create
  • 00:58 – Prepare your gear
  • 01:39 – Plan your video
  • 02:21 – Capture the footage
  • 02:43 – Edit the video
  • 03:32 – Refine your process

Transcription:

Some people have been asking me about video content, and it really is no surprise. Video is massive right now. People spend more time on YouTube than all other social networks combined. And in this episode, we’re going to look at how to create engaging videos.

Video content has become essential for musicians. It’s an incredible marketing tool and it also has the potential to make you money. So here are six tips to help you create video content that engages your audience.

Video content has become essential for musicians. Click To Tweet

One: Decide what type of video you’re going to create. Is it going to be a music video lyric video, video song, or a vlog? It seems like an obvious step but it is an important one. Decide what you’re going to do before you go out and do it.

The next thing you need to do is prepare your gear, and you don’t need the fanciest gear in the world to create great looking videos. I use a Logitech webcam and my smartphone for most videos and it tends to be all I need. And if I’m recording my screen, I’m usually using QuickTime to do that these days.

In some cases, you may need a digital SLR camera or even a camcorder to get the quality of footage you’re looking for. You may also require a lighting kit, microphones, various lenses, and other pieces of gear to achieve the kind of video you’re looking for.

But if you have a limited budget, that’s not necessarily a problem because you can still create great video content without having the best tools in the world. The next step is to plan your video.

Now that you’ve decided what type of content you’re going to create, it’s time to create a plan for how it’s all going to come together. So, think about what you’re trying to capture. What’s the essence of the story you’re looking to share? And why should people care about it? Why does this video need to exist? How is it going to be unique? Why will people watch? How many cameras will you need? Are you looking to capture multiple angles? Who needs to be involved? Who’s going to be in the video? And who’s going to be part of the production crew?

Storyboard your entire video if necessary. It might seem painstaking at first, but you will end up with a better-quality video if you take the time to plan it.

The next step is to go and capture the footage you need for the video. I would suggest taking your time and not rushing the entire process and capture plenty of B-roll or extra footage you can use in your video, because sometimes the most engaging thing isn’t what you think it is.

Your surroundings also tell a story, so think carefully about location. This is a good thing to think about at the planning stage as well.

The next step you need to take is to edit the video and you may have heard some people say the money is in the editing. This is especially true for photography where any number of photographers can capture the exact same photo but depending on the editing process, they’re going to have completely different results, and this is true for video as well.

It’s as much what you say as what you don’t say. And these days brevity is really key. If you have great footage and great video and a story to tell, it’s okay to go longer. But you don’t want to draw out the points either.

Video really is as much about the editing process as it is the footage you capture, so I always like to think about what’s the bare minimum you need to get your message across. Everything else is just bonus. It’s nice to have, but you don’t necessarily need it to make the point you want to make.

Video is as much about the editing process as it is the footage you capture. Click To Tweet

Finally, take some time to refine your process. I would suggest publishing your videos even when you don’t think they’re perfect. Share them with your friends. Gather feedback and then improve upon your process based on the feedback you get. Then go back to step one and repeat as many times as you need to until you are satisfied with the quality of video you’re creating.

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David Andrew Wiebe

David Andrew Wiebe

Founder & CEO at The Music Entrepreneur
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you'd like to be notified whenever the blog is updated, click here to subscribe.
David Andrew Wiebe

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